华夏使命：

小往大来 融汇贯通 

华夏愿景：

世界级支线航空产业融合的引领者 

核心价值观：

诚信 合作 创新 使命必达 

华夏航徽 ：

华夏航空采用鸽子作为航徽的基本元素，一方面表明华夏希望对社会、对公众提供安全、快捷、温馨、舒适的航空服务。另一方面也表明了华夏立志于做一个负责任、讲诚信的企业。同时，更喻示着华夏在企业战略以及经营管理上所拥有的准确的判断力，高效的执行力和对既定目标坚定不移的信念与持之以恒的追求精神。 

华夏精神：

自强不息 追求卓越 

华夏精神是一种对企业的赤子之心和强健的企业生命意志。为了华夏航空的生存、发展壮大和生生不息，我们通过使命般的激情和思维的极大突破，在混沌中发现希望，在常人找不到的路径中发现路径，把常人认为做不到的做成功，在平凡中创造出卓越和境界。华夏精神就是超越凡俗，超越普通人的思考，超越普通人的作为，超越普通企业的成就。华夏不仅创造卓越，更创建标准。 

华夏品格：

正 ：华夏的“正”，指正心、正气、正思、正言、正行、正能量 
正心：诚信、心地光明、堂堂正正
正气：公平、正直、正义，有浩然之气 
正思：以健康、积极、科学的方式思考和探寻事理 
正言：讲话实事求是、和乐群体、鼓舞人心 
正行：执着于正道，做好事、善事 
正能量：给家庭、他人、企业、社会带来积极价值和作用 

Mission: 

Within our interactive routes, a multi-platform is built to reach and share all resources and thus lead to an integrated community which we shall connect, share and unite. 

Vision: 

China Express is determined to be the world-class leader of the regional aviation industry integration. 

Core values:

Integrity, Cooperation, Innovation and Delivery 

Logo：

  
China Express takes a pigeon as the basic element of its logo to express its hope to provide the public with safe, fast, warm and comfortable air services as well as its determination to be a responsible, honest enterprise. This also denotes its correct judgment in corporate strategy and management, efficient execution as well as unwavering faith in and persistent pursuit of the established goals. 

Spirit: 

Making ceaseless self-improvement for excellence 
The spirit of China Express gives full expression to its great sincerity and will for maintaining strong vitality. For its survival, growth and sustainable development, we have made great breakthroughs in thinking with mission-oriented passion to find a hope in a chaotic state and blaze new trails which can’t be found by ordinary people. As a result, we have succeeded in completing the tasks considered impossible by the ordinary, and delivered excellence and reached a climax in ordinary work. Following this spirit, we have been free from vulgarity, gone beyond the ordinary thinking, accomplished what the ordinary people can’t do, and outperformed ordinary enterprises. China Express not only delivers excellence but also creates standards. 

Character: 

Positive 
It refers to positive personality, positive style, positive thinking, positive words, positive deeds and positive energy. 
Positive personality: trustworthy, pure-hearted and upright 
Positive style: fair, honest, righteous and awe-inspiring 
Positive thinking: think and explore truth in a healthy, positive and scientific way 
Positive words: create harmony and happiness among people and inspire them with realistic words 
Positive deeds: persevere in doing good deeds 
Positive energy: bring positive values and effects to family members, others, enterprises and even the whole society