核心价值观：诚信 合作 创新 使命必达
Mission: Within our interactive routes, a multi-platform is built to reach and share all resources and thus lead to an integrated community which we shall connect, share and unite.
Vision: China Express is determined to be the world-class leader of the regional aviation industry integration.
Core values: Integrity, Cooperation, Innovation and Delivery
China Express takes a pigeon as the basic element of its logo to express its hope to provide the public with safe, fast, warm and comfortable air services as well as its determination to be a responsible, honest enterprise. This also denotes its correct judgment in corporate strategy and management, efficient execution as well as unwavering faith in and persistent pursuit of the established goals.
Spirit: Making ceaseless self-improvement for excellence
The spirit of China Express gives full expression to its great sincerity and will for maintaining strong vitality. For its survival, growth and sustainable development, we have made great breakthroughs in thinking with mission-oriented passion to find a hope in a chaotic state and blaze new trails which can’t be found by ordinary people. As a result, we have succeeded in completing the tasks considered impossible by the ordinary, and delivered excellence and reached a climax in ordinary work. Following this spirit, we have been free from vulgarity, gone beyond the ordinary thinking, accomplished what the ordinary people can’t do, and outperformed ordinary enterprises. China Express not only delivers excellence but also creates standards.
It refers to positive personality, positive style, positive thinking, positive words, positive deeds and positive energy.
Positive personality: trustworthy, pure-hearted and upright
Positive style: fair, honest, righteous and awe-inspiring
Positive thinking: think and explore truth in a healthy, positive and scientific way
Positive words: create harmony and happiness among people and inspire them with realistic words
Positive deeds: persevere in doing good deeds
Positive energy: bring positive values and effects to family members, others, enterprises and even the whole society